Environment: Respect the environment, seeking to do no damages and to exploit its resources in a sustainable way.

Community Relations and Society: Be socially responsible, going beyond our purely business activities to contribute to the fields of education, sports at village level, culture, village development and community service.

Local Community: Encourage income generation activities by the local community,  mainly in the field of tourism, which conform to regulations.

Employee Relations: Employ staff according to the best labor standards and human rights, treating them as individuals in their personal fulfillment, career progress and expression of their wishes on organizational matters.

Anti-Corruption: Do all that we can to discourage corruption within and outside our organization.

Fair Competition: Compete in the marketplace in a fair and open manner and strictly refrain from cutting rates to take away business from lower category hotels.

Customer and Suppliers: Develop relationships with our partners, both suppliers and customers, with a view to developing long term relationships.

Our Nation: Do all we can to promote business as a worthwhile career and a major contributor to the wealth of our nation